RedBalloon, About us, Purpose, Founder, Gifting, Gift different.

About RedBalloon

Australia's Most Trusted Experience Gifts Since 2001

Our Purpose

Stories Over Stuff Changing Australian gifting culture  

RedBalloon stands against mindless consumption, turning ordinary gifts into extraordinary experiences. We believe in creating lasting memories through unique Australian experiences rather than adding to unwanted  ‘stuff’. 

Founder’s Story

A Story of Hope, Hustle & Heart

In the uncertain weeks after 9/11, armed with just $25,000 in family savings and a second-hand computer, RedBalloon was launched from a front room – with a vision to change how Australia thinks about gifting. The start was brutal: a website that became a university example of what not to do, zero sales for two months and four days, and countless evening walks through Martin Place with red balloons tied to Naomi Simson’s briefcase, hoping someone – anyone – would notice.

What started as a mission to connect passionate local experience providers with people seeking meaningful moments has grown into something extraordinary. That vision – of connecting local experience providers with people seeking meaningful moments – drove them through countless setbacks. Today, that same purpose still drives us: creating stories worth sharing, not stuff to store.

Experience Gifts by the Numbers

4.5+ million

Australian customer stories created

3000+

Quality-checked local experience partners

200,000+

Verified experience reviews

Since 2001

Supporting local Australian businesses

The Heart Behind Your Perfect Gift Experience

Our nationwide team of experience experts and local specialists discovers Australia's most unique gifts. Though not the biggest, we're leaders in innovation, continuously exploring new experiences from relaxing retreats to adrenaline adventures. 

Our Journey

From Small Steps to Shared Stories

Starting with just 12 local partners and 50 experiences, we had a fierce determination to change gifting forever. The start was brutal: a website that became a university example of what not to do, zero sales for two months, and countless evening walks through Martin Place with red balloons tied to a briefcase, hoping someone – anyone – would notice.

The RedBalloon Experience Difference

- Local experts curating unique Australian adventures

- Premium experiences with rigorous quality standards

- Trusted partnerships with local businesses

- Nationwide delivery and instant gift options

Creating Lasting Memories

Our experience experts quality-check every partner, backed by millions of customer reviews. We uncover hidden Australian experiences you won’t find elsewhere, championing sustainable gifting through shared adventures. 

“Join us in changing gifting forever – because every experience is tested, trusted, and ready for your next story”.

 

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