Happy suppliers means happy customers

5 year validity All RedBalloon vouchers and gift cards purchased will have a 5-year expiry, except where the experience has already been booked in. We honour the purchase price of our experiences for 18 months. If you book your experience after this time and the price of the experience increases you can either pay the difference or exchange it for another experience free of charge.

5 year validity
On all experiences and vouchers
Free exchanges We want you to have the most enriching experience possible, so if this means swapping your shark diving experience for wine tasting then we’ve got you covered. Simply enter your voucher to exchange online or contact our Customer Experience Team on 1300 875 500 and we’ll do the work for you.

Free exchanges
On all voucher purchases
4.6 star rating We know the trust consumers place in ratings and reviews is tied directly to authenticity. That’s why we use Bazaarvoice. We believe that reviews should represent the genuine, unbiased, and transparent opinion about the author’s experience with a product or service. Reviews are not altered in any way by anyone other than the original author — including corrections for spelling or grammar. Reviews are not filtered, edited, or deleted simply because they are negative or are lower-rated.

4.6 star rating
From 150k+ customer reviews

E.g. "Skydiving" or "Sydney"

The festive season is upon us and it’s around now that I take an annual review of who’s helped me out this past year and clearly, no business can operate without its supply community. Our fabulous experience suppliers who deliver on our brand promise every single day are critical to RedBalloon’s success.

Establishing and nurturing great supplier relationships (our business partners) can make the strategic difference to a business. I can recall working at Ansett Airlines — many suppliers had to wait for months to be paid, yet were asked to perform beyond expectations at short notice without proper briefs. Contrast that to when I moved on to Apple who treated their suppliers as if they were part of the team – inviting them to strategy days and including them in social activities. Apple’s suppliers willingly gave discretionary effort…

Fast forward to now – and I am constantly being asked “how is retail”? One thing I do know is that without great supply and logistics no retailer is able to deliver a great customer experience.

I've tested my fair share of RedBalloon experiences over the years.

There are new players coming to market, old one’s leaving — retail is now all about change. In store or online, it is about relationships and building customer connection. However all customers are not the same. Some want intimacy and nurturing whilst others want to transact quickly. Other customers are looking for a deal… and some to have their gifts curated. That is why we have to look carefully at the customer journey and have a broad appeal — yet be the absolute authority on what we do.

Finding the right gift is now even easier with our Gift Guide.

Our job at RedBalloon is to deliver hundreds of thousands of customers to our business partners. To find customers, create relationships and ensure with every gift we give a little bit of Australia.

My theory has always been that business partners are critical to RedBalloon’s success and the execution of our brand promise. They are the partners in our success – and they as a result must win hands down too. We now represent thousands of small businesses around Australia and New Zealand and I intend to ensure that each of them is commercially successful. #OneforAllAllforOne

This was originally posted on naomisimson.com

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