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RedBalloon For Business
For more than 20 years, RedBalloon has been at the heart of Australia’s experience industry. With millions of unforgettable experiences delivered and thousands of supplier relationships nationwide, we have unique visibility into what Australians love to do and how these preferences evolve. Our newly released RedBalloon Experiences Report: Spring/Summer 2025 distils this expertise into actionable insights for businesses and experience lovers alike.
Understanding what experiences are resonating with Australians isn’t just interesting—it’s strategically valuable. Our report highlights:
Unlike generic tourism data, RedBalloon’s report is built on actual booking behaviours across our platform. This means you’re getting insights based on where Australians are spending their time and money, not just where they say they want to go. Our quality assurance process ensures we work only with the best providers, giving us a unique perspective on excellence in the experience industry. Combined with our two decades of trend analysis, this creates a report that doesn’t just tell you what’s happening—it helps you understand why.
Discover the trends that matter, the destinations on the rise, and the experience categories showing surprising growth in our full report.
Download the RedBalloon Experiences Report
RedBalloon is Australia’s most trusted experience provider since 2001