Experience Trends - Hotlist

RedBalloon For Business

For more than 20 years, RedBalloon has been at the heart of Australia’s experience industry. With millions of unforgettable experiences delivered and thousands of supplier relationships nationwide, we have unique visibility into what Australians love to do and how these preferences evolve.
Our newly released RedBalloon Experiences Report: Spring/Summer 2025 distils this expertise into actionable insights for businesses and experience lovers alike.

Why this matters for your business

Understanding what experiences are resonating with Australians isn’t just interesting—it’s strategically valuable. Our report highlights:

  • Emerging consumer preferences: From the surge in wellness experiences to the growing appetite for Indigenous tourism, knowing where interest is shifting helps you stay ahead of trends.
  • Regional opportunities: Our state-by-state analysis reveals unexpected growth areas where businesses can develop strategic partnerships with experience providers.
  • Employee engagement insights: With the rise of mini-breaks and creative experiences, discover new ways to reward and motivate teams beyond traditional incentives.
  • Customer connection strategies: Experiences create emotional connections. Learn how forward-thinking businesses are leveraging experiences to build stronger relationships with clients and customers.

What sets our report apart

Unlike generic tourism data, RedBalloon’s report is built on actual booking behaviours across our platform. This means you’re getting insights based on where Australians are spending their time and money, not just where they say they want to go. Our quality assurance process ensures we work only with the best providers, giving us a unique perspective on excellence in the experience industry. Combined with our two decades of trend analysis, this creates a report that doesn’t just tell you what’s happening—it helps you understand why.

Download the complete report

Discover the trends that matter, the destinations on the rise, and the experience categories showing surprising growth in our full report.

Download the RedBalloon Experiences Report

RedBalloon is Australia’s most trusted experience provider since 2001

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